Taking the visit that Geraldo de Barros did to the University of Ulm in Germany in the early 1950s as starting point, and coinciding with the anniversary year of the Bauhaus in 2019. Opelvillen Rüsselsheim Foundation presents the first retrospective in Europe of this multidisciplinary artist and entrepreneur who founded the intellectual collective UNILABOR.
De Barros started his career in the painting field, although he gained his greatest achievements in the experimental photography, becoming one of the pioneers of the photographic abstraction and the main references of Concretism art in the Brazilian Avant-garde. De Barros was a seeker and an idealistic that found in the project of UNILABOR all the paradigms and values where to apply his designing ideas and esthetic values.
This utopia project started to be materialized in the periphery of Sao Paulo where a community of artists, workers and intellectuals, were reunited by the fray Joao Batista Pereira and...Gerlaldo De Barros. The purpose of this self-managed-working community, was to create a new model of a factory, were the workers had the control of the factory and the main role on it. Based on the education of the workers, the implementation of cultural actions during the working hours and, thanks to De barros, who added the aesthetic vision and design to release this project. Economy and Humanism was the root of the movement ”Tercera Via”, an action from the state to limit and restrict the actions for the Industrial society, but also without forgetting the individual freedom.
Entrada actualizada el el 03 sep de 2019
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