With over a decade of experience in the music scene both nationally and internationally, he is a melophile who knows intimately what is behind the music industry, working on a daily basis in the roles of artistic director, manager, agent, producer and programmer. In 2005, after participating in the independent circuit of Barcelona, he returned to Portugal to emulate what he experienced in the Catalan capital. Thus was born Lovers & Lollypops, a multifaceted editorial project that has a prominent place in the Portuguese music scene for its artistic scope and its incessant search for new ideas and languages. As co-director of Lovers & Lollypops, its editorial activity stands out with over a hundred records edited and the festivals Milhões de Festa and Tremor, both undeniable references in the national independent activity.