Art inspires business inspires art. Since 1989 I have been building bridges between the worlds of art and business. I have seen how working with artists transformed my husband’s metal company in the nineties, before the term ‘creative industries’ was even coined. That’s why, in 2002, I founded Arteconomy, where I experience first-hand how artists create meaningful and profound changes in mindset, corporate culture and product innovation through in-company interventions. In order to enhance the accessibility for both worlds we started POWOW to organize business meetings inside the studio of artists and top creatives.