«Ballon Rouge is a new form of commercial gallery with a collective, nomadic approach. We decided that staying put in one location with four white walls is neither best for seeing and exploring art, nor is it best for expanding the artists' audience. From September 2017 through November 2018 Ballon Rouge will have exhibitions in Istanbul, London, Los Angeles, New York, Brussels, Sao Paulo and Paris. In each of these cities are trusted collective members, Ballon Rouge curators. They will find and exhibit a local artist in a pop-up space, with the help of Ballon Rouge. After year one the curators will show the work of another of the artists from Ballon Rouge's history, in a context that is their own. We hope to add more cities, curators and artists to our timeline, and to allow for an expanding network of curators and artists to meet with art lovers and collectors in cities not their own.»