Panglossian Paradigm, the new project which Zamora presents at REDCAT, relates and deconstructs clichéd objects of Californian culture that have been exploited by artists and sociologists for more than fifty years. The result is a geometric hybrid that primarily appeals to the pragmatism and intelligence of the construction method implied in these objects, but at the same time activates the social and cultural connotations they have acquired over decades, as mass-produced objects and symbols of economic crisis.

The term 'Panglossian Paradigm'-referred to by the title of the project-was coined by evolutionary biologists Stephen J. Gould and Richard Lewontin, to reverse the idea of ??invention, and explain the potential for secondary objects to arise from a specific design. 'An object can arise as a necessary consequence of other decisions and not as a direct adaptation for a particular purpose.' The objects used in this project never imagined in their festive creative genesis, the result of a sophisticated celebration of design as a marketing tool, that they would transform into a container of multiple discourses, social conflicts and particular histories. In the end, Zamora questions the ideological framework of the tacit structure of objects, the ideals of a system based on principles of expiration and obsolescence and all those cycles and automatisms related to the history of evolution in design.

Born in Mexico in 1974, Zamora has worked in Sao Paolo, Brazil for many years. Some of his major projects were presented in public spaces, including Errant, a suspended garden on the Tamunduateí River, Sao Paolo, 2010 and Atopic Delirium, a public intervention located in Jimenez Avenue in downtown Bogota, Colombia, 2009. He collaborated in the BMW Guggenheim Lab Mumbai, placed in the pavilion designed by Tokyo-based architects Atelier Bow-Wow. He has been involved with projects for the 53rd International Exhibition Biennale di Venezia, Venice; the Medellin International Encounter 2007 (MDE07), Colombia; 27th Biennial of Sao Paulo; 12th International Cairo Biennale; Busan Biennale 2006, Busan??, South Korea and the 9th Havana Biennale. His projects have been included in group exhibitions such as Resisting the Present, Musée d'Art Moderne de la Ville de Paris / ARC, France, 2012 and Disponible, San Francisco Art Institute, 2010, among others.